Technical note

On behalf of GSK, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample we identified 300 regular Sensodyne / Sensodyne Pronamel users, defined as those who only use Sensodyne, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth that the statement did not apply or that had not had that problem.

Surveys were conducted online between 21st and 30th September 2020.